AI Video Generator
Luma's AI Video Generator turns text descriptions, images, and prompts into cinematic, production-quality video in minutes. Powered by Ray, a reasoning-driven model that resolves composition, motion, and scene logic before generating a single frame, you can produce output that matches creative intent from the first generation — with native 1080p video and HDR output. Try Luma now for free.
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Luma's AI Video Generator: built on reasoning, not guesswork
Most AI video tools require technical setup, manual timelines, or trial-and-error prompting. Luma's Ray model reasons through your prompt before it generates — working out composition, motion, and scene logic first. The result is closer to what you had in mind from the first generation, not the fifth.
High-Quality, Cinematic Results
Native 1080p output with HDR support with EXR export. Built for production, not just demos. Your videos are crisp, clear, and stunning.
Automatic Motion & Effects
Realistic camera movement, depth, and scene dynamics — enhanced performance tracking and multi-keyframes.
One workspace, tap other top models
Switch between models without leaving Luma – access Veo, Seed Dance, Kling, ElevenLabs, and more.
Agent-powered Generation
No software to learn. Describe it once and iterate from there. Luma handles motion, lighting, and composition automatically.
Generate a video with Luma in four steps
Most renders complete in under a minute.
- 1
Write your prompt
Describe the scene, subject, motion, and mood you want. The more specific the direction — camera angle, lighting, action — the closer the first output will be to your intent.
- 2
Add a reference (optional)
Upload an image, a storyboard, brand guidelines, an existing clip, or a character reference to ground the generation. Luma uses it to maintain visual consistency across the output.
- 3
Generate
Luma's Ray model reasons through your prompt — resolving composition, motion, and scene logic — then renders. Most generations are ready in under a minute.
- 4
Iterate or export
Refine with a follow-up prompt, adjust the style or camera angle, change the setting. Once you're satisfied, export directly in 1080p.
Scalable API Integration
Build video generation directly into your product or workflow. Luma's API lets developers automate creation, run batch jobs, and scale output without manual steps.
Start with a prompt.
No complex editing, just input your text, customize, and create stunning videos in seconds.
Start with an asset.
Create footage from what you already have. Image-to-Video or Video-to-Video, Ray fills in the performance — you direct every frame.
Plan. Generate. Refine.
Creative agents embedded in your workflow—advancing work end-to-end with shared context across teams.
How creative teams use Luma's AI Video Generator
Marketing Agencies
Performance marketers and creative teams use Luma to generate ad creative, campaign videos, and product content at scale — without a production shoot or dedicated studio.
Social Media Managers
Luma generates platform-native video for TikTok, Instagram Reels, and YouTube Shorts — in the right aspect ratio, from a single prompt or existing clip.
Product Managers
Product and marketing teams use Luma to turn a brief or product description into a clear, watchable explainer video — no scriptwriting, recording, or editing required.
E-commerce Brands
Brands use Luma to generate unboxing and demo videos that show features and benefits in context — without organizing a shoot or waiting on a production timeline.
HR Managers
L&D teams and course creators use Luma to build instructional videos, walkthroughs, and training content — at the speed of a prompt, not a production schedule.
Why creative teams are switching to AI video generation
A production shoot takes days and costs thousands; Luma generates comparable 1080p output in minutes.
Instant, Cost-Effective Video Production
A production shoot takes days and costs thousands. Luma takes minutes. Same output quality, a fraction of the overhead.
Automated Video Creation
Generate dozens of variants from a single brief. Luma handles the production layer so your team focuses on what requires creative judgment.
Pricing plans for every team size
Explore Luma's plans and pricing — see how much you can create. Luma offers plans and pricing for every team size. Luma is free to try.